{"id":1744,"date":"2025-09-24T10:13:26","date_gmt":"2025-09-24T14:13:26","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1744"},"modified":"2026-05-07T17:46:22","modified_gmt":"2026-05-07T21:46:22","slug":"typography","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/es\/brand-center\/typography\/","title":{"rendered":"Tipograf\u00eda"},"content":{"rendered":"<div class=\"wp-block-cover alignfull sag-super-hero sag-super-hero-dark is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"702\" class=\"wp-block-cover__image-background wp-image-5415 size-full\" alt=\"\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-scaled.png\" style=\"object-position:43% 51%\" data-object-fit=\"cover\" data-object-position=\"43% 51%\" srcset=\"https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-scaled.png 2560w, https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-300x82.png 300w, https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-1024x281.png 1024w, https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-768x211.png 768w, https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-1536x421.png 1536w, https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-2048x562.png 2048w, https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-18x5.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim has-background-gradient has-purple-to-teal-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><h1 style=\"margin-top:var(--wp--preset--spacing--m);\" class=\"has-link-color alignwide wp-elements-9182c0534dd5ea4e3b36a52a84a47eef wp-block-post-title has-text-color has-white-color\">Tipograf\u00eda<\/h1>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-bg-no-border is-style-dark-bg-no-border--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.softwareag.com\/es\/brand-center\/\">De vuelta a casa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--l)\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-overview-amp-downloads\">1. Resumen y Descargas<\/h2>\n\n\n\n<p>Hemos alineado una tipograf\u00eda de marca \u00fanica en marketing y producto, para que podamos mantener una experiencia digital clara y coherente en todos los puntos de contacto importantes con el cliente. Esto est\u00e1 impulsado por la tipograf\u00eda Roboto.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/roboto-layout.svg\" alt=\"selecci\u00f3n de fuente de ejemplo para Roboto\" class=\"wp-image-1819\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-primary-font\">Fuente primaria<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-roboto\">Roboto<\/h5>\n\n\n\n<p>Roboto es utilizado por dise\u00f1adores y desarrolladores que crean todas las expresiones de nuestra marca, desde componentes web hasta banners de correo electr\u00f3nico.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-no-border is-style-no-border--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fonts.google.com\/specimen\/Roboto\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/segoe-ui-layout.svg\" alt=\"selecci\u00f3n de fuente de ejemplo para Seqoe UI\" class=\"wp-image-1820\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-secondary-font\">Fuente secundaria<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-segoe-ui\">Segoe UI<\/h5>\n\n\n\n<p>Segoe UI is used&nbsp;in all Microsoft Office applications: Outlook,&nbsp;PowerPoint, Word, Excel, and more.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-no-border is-style-no-border--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/docs.microsoft.com\/en-us\/typography\/font-list\/segoe-ui\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--l)\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-roboto\">Roboto<\/h2>\n\n\n\n<p>Aprende m\u00e1s sobre c\u00f3mo usar Roboto:<br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/typography-weight.svg\" alt=\"selecci\u00f3n de fuente de ejemplo para Roboto\" class=\"wp-image-1831\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-roboto-0\">Roboto<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-weight\">Peso<\/h5>\n\n\n\n<p>Roboto Ligero<br>Roboto Regular<br>Roboto Medio<br>Roboto Negrita<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/typography-color.svg\" alt=\"selecci\u00f3n de fuente de ejemplo para Roboto\" class=\"wp-image-1832\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-roboto-1\">Roboto<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-color\">Color<\/h5>\n\n\n\n<p>Core Dark&nbsp;(#333333) is the default text color. We&nbsp;choose type color carefully and always keep legibility and accessibility in consideration.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/typography-scale.svg\" alt=\"selecci\u00f3n de fuente de ejemplo para Roboto\" class=\"wp-image-1833\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-roboto-2\">Roboto<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-scale\">Escala<\/h5>\n\n\n\n<p>We use the &#8220;Major third&#8221; scale to provide a wide range of sizes to support all expressions of our brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--l)\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-typography-non-english-languages\">3. Tipograf\u00eda Idiomas no ingleses<\/h2>\n\n\n\n<p>Usamos Roboto para todos los caracteres latinos, griegos y cir\u00edlicos.<\/p>\n\n\n\n<p>Para todos los dem\u00e1s idiomas que no son compatibles con Roboto, utilizamos la familia de fuentes Noto. Noto es una colecci\u00f3n de fuentes de alta calidad con m\u00faltiples pesos y anchos, que admite la comunicaci\u00f3n global en m\u00e1s de 1000 idiomas y m\u00e1s de 150 sistemas de escritura. Consulte la tabla a continuaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes is-style-stripes--4\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Idioma<\/strong><\/td><td><strong>Tipograf\u00eda<\/strong><\/td><\/tr><tr><td>Japon\u00e9s<\/td><td>Noto Sans Japon\u00e9s &nbsp; &nbsp;<\/td><\/tr><tr><td>Coreano<\/td><td>Noto Sans Coreano<\/td><\/tr><tr><td>Chino<\/td><td>Noto Sans Chino<\/td><\/tr><tr><td>Arabia Saud\u00ed &nbsp;&nbsp;<\/td><td>Noto Sans \u00c1rabe<\/td><\/tr><tr><td>Israel<\/td><td>Noto Sans Hebreo<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--l)\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-type-in-action\">4. Escriba en Acci\u00f3n<\/h2>\n\n\n\n<p>C\u00f3mo usar Roboto de manera efectiva en las expresiones de nuestra marca:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_01.jpeg\" alt=\"Muestra de selecci\u00f3n de fuentes para Roboto en uso\" class=\"wp-image-1836\" srcset=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_01.jpeg 960w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_01-300x169.jpeg 300w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_01-768x432.jpeg 768w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_01-18x10.jpeg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_02.jpeg\" alt=\"Muestra de selecci\u00f3n de fuentes para Roboto en uso\" class=\"wp-image-1837\" srcset=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_02.jpeg 960w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_02-300x169.jpeg 300w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_02-768x432.jpeg 768w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_02-18x10.jpeg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_03.jpeg\" alt=\"Muestra de selecci\u00f3n de fuentes para Roboto en uso\" class=\"wp-image-1838\" srcset=\"https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_03.jpeg 960w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_03-300x169.jpeg 300w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_03-768x432.jpeg 768w, https:\/\/www.softwareag.com\/app\/uploads\/2025\/09\/type_in_action_03-18x10.jpeg 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-left-aligned pre-footer-cta has-purple-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--l);padding-top:var(--wp--preset--spacing--xxl);padding-bottom:var(--wp--preset--spacing--xxl)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading alignfull has-text-align-left has-grande-font-size has-white-color has-text-color has-link-color has-large-font-size wp-elements-a10177bb55db357a01ecbb8d991f2855\">\u00bfPreguntas?<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7deda8846f2a856e2fabfe652815beae\">No dudes en ponerte en contacto con nosotros si tienes alguna pregunta o si quieres enviarnos tu proyecto de dise\u00f1o para que el equipo de la marca Software AG te d\u00e9 su opini\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-bg-primary is-style-dark-bg-primary--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:brand@softwareag.com\">P\u00f3ngase en contacto con nosotros<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Our primary font is Roboto, used across all brand expressions for Latin, Greek, and Cyrillic scripts. For unsupported languages, we use the Noto typeface family.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1744","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Typography Use at Software AG for Consistency | Software AG<\/title>\n<meta name=\"description\" content=\"Explore typography use at Software AG, focusing on Roboto for a consistent digital experience across all platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typography\" \/>\n<meta property=\"og:description\" content=\"Explore typography use at Software AG, focusing on Roboto for a consistent digital experience across all platforms.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/\" \/>\n<meta property=\"og:site_name\" content=\"Software AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SoftwareAG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T21:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/live-www-sag.pantheonsite.io\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@softwareag\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/\",\"url\":\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/\",\"name\":\"Typography Use at Software AG for Consistency | Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/www.softwareag.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-scaled.png\",\"datePublished\":\"2025-09-24T14:13:26+00:00\",\"dateModified\":\"2026-05-07T21:46:22+00:00\",\"description\":\"Explore typography use at Software AG, focusing on Roboto for a consistent digital experience across all platforms.\",\"breadcrumb\":{\"@id\":\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/#primaryimage\",\"url\":\"https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-scaled.png\",\"contentUrl\":\"https:\/\/www.softwareag.com\/app\/uploads\/2026\/02\/66501-brand-center-hero-03-copy-scaled.png\",\"width\":2560,\"height\":702,\"caption\":\"brand center\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/typography\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.softwareag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Center\",\"item\":\"https:\/\/www.softwareag.com\/brand-center\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Typography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.softwareag.com\/en\/#website\",\"url\":\"https:\/\/www.softwareag.com\/en\/\",\"name\":\"Software AG\",\"description\":\"Software AG&#039;s digital transformation solutions &amp; 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