{"id":1749,"date":"2025-09-24T10:13:52","date_gmt":"2025-09-24T14:13:52","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1749"},"modified":"2026-05-07T17:46:28","modified_gmt":"2026-05-07T21:46:28","slug":"color","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/es\/brand-center\/color\/","title":{"rendered":"Nuestros Colores"},"content":{"rendered":"
\"\"<\/span>
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Nuestros Colores<\/h1>\n\n\n
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De vuelta a casa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
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Nuestra paleta de colores se nutre de la combinaci\u00f3n de nuestros dos colores primarios principales, Pulse (morado) y Sense (verde). El uso de estos colores junto con nuestros colores secundarios y terciarios muestra nuestra marca de maneras muy expresivas. Nos gusta pensar que es elegantemente atrevido. Conozca nuestros casos de uso, valores de color y porcentajes, as\u00ed como las combinaciones de colores.<\/p>\n<\/div>\n\n\n\n

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1. Resumen y Descargas<\/h2>\n\n\n\n

Nuestra paleta de colores actualizada se divide en colores primarios, secundarios y terciarios.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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2. Paleta de colores<\/h2>\n\n\n\n

Nuestra paleta de colores nos ayuda a destacar.<\/p>\n\n\n\n

Colores primarios <\/h3>\n\n\n\n

Los colores principales de la marca son <\/strong>se usa principalmente para fondos y texto.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Blanco<\/h5>\n\n\n\n

#FFFFFF
RGB: 255 – 255 – 255
CMYK: 0 – 0 – 0 – 0<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
N\u00facleo Oscuro 120<\/h5>\n\n\n\n

#011F3D
RGB: 1 – 31 – 61
CMYK: 100 – 90 – 13 – 68
Pantone: 289<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n
Core Dark 950<\/h5>\n\n\n\n

#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n

Colores secundarios<\/h3>\n\n\n\n

Colores de acento funcionales<\/strong>\u00a0se utilizan para resaltar informaci\u00f3n clave, es decir, fondos, iconos, llamadas a la acci\u00f3n y visualizaciones de informaci\u00f3n.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
Pulso Brillante 600<\/h5>\n\n\n\n

#8E3CF7
RGB: 142 – 60 – 247
CMYK: 63 – 76 – 0 – 0
Pantone: 2665<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Pulso Profundo 270<\/h5>\n\n\n\n

#3B2C5E
RGB: 59 – 44 – 94
CMYK: 85 – 86 – 3 – 14
Pantone: 2112<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Brillante Sensaci\u00f3n 500<\/h5>\n\n\n\n

#3CC1B7
RGB: 60 – 193 – 183
CMYK: 81 – 0 – 39 – 0
Pantone: 326<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Bright Sense 300<\/h5>\n\n\n\n

#058192
RGB: 5 – 129- 146
CMYK: 86 – 35 – 36 – 4
Pantone: 3145<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Sentido Profundo 200<\/h5>\n\n\n\n

#1C5569
RGB: 28 – 85 – 105
CMYK: 89 – 22 – 34 – 65
Pantone: 2182<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n

Terciario<\/h3>\n\n\n\n

Colores de acento<\/strong>, usas con moderaci\u00f3n. es decir, \u00edconos, CTAs y visualizaciones de informaci\u00f3n.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Vida Brillante 540<\/h5>\n\n\n\n

#D9EC27
RGB: 217 – 236 – 39
CMYK: 25 – 0 – 98 – 0
Pantone: 389<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
Core Light 930<\/h5>\n\n\n\n

#F2F2EA
RGB: 242 – 242 – 234
CMYK: 2 – 2 – 10 – 0
Pantone: 9043<\/p>\n<\/div>\n<\/div>\n\n\n\n

Colores de fondo<\/h3>\n\n\n\n

Colores de acento<\/strong>, usas con moderaci\u00f3n. es decir, \u00edconos, CTAs y visualizaciones de informaci\u00f3n.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n\n\n\n
Core Dark 950<\/h5>\n\n\n\n

#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
N\u00facleo Oscuro 220<\/h5>\n\n\n\n

#193857
RGB: 25 – 56 – 87
CMYK: 96 – 78 – 41 – 33<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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3. Gradientes<\/h2>\n\n\n\n

Los casos de uso incluyen visualizaci\u00f3n de informaci\u00f3n como infograf\u00edas, gr\u00e1ficos, diagramas y flujogramas.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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4. Valores de color y porcentajes<\/h2>\n\n\n\n

 Web e Impresi\u00f3n<\/p>\n\n\n\n

<\/th>HEX<\/th>RGB<\/th>CMYK<\/th>SDM<\/th><\/tr><\/thead>
N\u00facleo Oscuro 120<\/strong><\/td>#011F3D<\/td>1 – 31 – 61<\/td>100 – 90 – 13 – 68<\/td>289<\/td><\/tr>
Core Light 930<\/strong><\/td>#F2F2EA<\/td>242 – 242 – 234<\/td>2 – 2 – 10 – 0<\/td>043<\/td><\/tr>
Core Dark 950<\/strong><\/td>#FDF2F4<\/td>240 – 242 – 244<\/td>4 – 2 – 2 – 0<\/td>–<\/td><\/tr>
Pulso Brillante 600<\/strong><\/td>#8E3CF7<\/td>142 – 60 – 247<\/td>63 – 76 – 0 – 0<\/td>2665<\/td><\/tr>
Pulso Profundo 270<\/strong><\/td>#3B2C5E<\/td>59 – 44 – 94<\/td>85 – 86 – 3 – 14<\/td>2112<\/td><\/tr>
Brillante Sensaci\u00f3n 500<\/strong><\/td>#3CC1B7<\/td>60 – 193 – 183<\/td>81 – 0 – 39 – 0<\/td>326<\/td><\/tr>
Bright Sense 300<\/strong><\/td>#058192<\/td>5 – 129 – 146<\/td>86 – 35 – 36 – 4<\/td>3145<\/td><\/tr>
Sentido Profundo 200<\/strong><\/td>#1C5569<\/td>28 – 85 – 105<\/td>89 – 22 – 34 – 65<\/td>2182<\/td><\/tr>
Vida Brillante 540<\/strong><\/td>#D9EC27<\/td>17 – 236 – 39<\/td>25 – 0 – 98 – 0<\/td>389<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Download Color Palette PDF<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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5. Combinaciones de colores<\/h2>\n\n\n\n

Se presentan a continuaci\u00f3n ejemplos visuales de tres combinaciones de colores que utilizamos en nuestra marca. Estos ejemplos incluyen material de marketing como White papers y gu\u00edas, adem\u00e1s de infograf\u00edas y dise\u00f1o gr\u00e1fico.<\/p>\n\n\n\n

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Paleta de colores de pulso<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
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Paleta de colores de Sense<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Paleta de colores Pulse-Sense Combo<\/h4>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u00bfPreguntas?<\/h2>\n\n\n\n

No dudes en ponerte en contacto con nosotros si tienes alguna pregunta o si quieres enviarnos tu proyecto de dise\u00f1o para que el equipo de la marca Software AG te d\u00e9 su opini\u00f3n.<\/p>\n\n\n\n

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P\u00f3ngase en contacto con nosotros<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Our color palette uses primary colors Pulse (purple) and Sense (green), supported by secondary and tertiary colors to define backgrounds, text, and accents consistently.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"product":[],"class_list":["post-1749","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOur Colors | Software AG<\/title>\n<meta name=\"description\" content=\"Explore the software ag brand color palette featuring Pulse and Sense colors for a unique and expressive brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.softwareag.com\/es\/brand-center\/color\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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