{"id":1752,"date":"2025-09-24T10:14:12","date_gmt":"2025-09-24T14:14:12","guid":{"rendered":"https:\/\/www.softwareag.com\/?page_id=1752"},"modified":"2026-05-07T17:46:35","modified_gmt":"2026-05-07T21:46:35","slug":"photography","status":"publish","type":"page","link":"https:\/\/www.softwareag.com\/es\/brand-center\/photography\/","title":{"rendered":"Fotograf\u00eda"},"content":{"rendered":"
\"\"<\/span>
\n

Fotograf\u00eda<\/h1>\n\n\n

Representamos la estructura y el flujo en nuestra fotograf\u00eda a trav\u00e9s de dos enfoques distintos, pero armoniosos.<\/p>\n\n\n\n

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De vuelta a casa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
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\n\n\n\n

1. Resumen<\/h2>\n\n\n\n

Nuestra fotograf\u00eda es aut\u00e9ntica y tiene un punto focal claro. Se toma en el mundo real y se centra en personas reales, a la vez que es muy gr\u00e1fica en su composici\u00f3n.<\/p>\n\n\n\n

\"Fotograf\u00eda<\/figure>\n<\/div>\n\n\n\n
\n
\n\n\n\n

2. Fotograf\u00eda de estructuras<\/h2>\n\n\n\n

Nuestra fotograf\u00eda estructurada contiene \u00e1ngulos gr\u00e1ficos, formas subyacentes audaces y mucho espacio despejado.<\/p>\n\n\n\n

\"Fotograf\u00eda<\/figure>\n\n\n\n
\n
\n
\"gente<\/figure>\n\n\n\n
Sombras gr\u00e1ficas<\/h5>\n\n\n\n

Crean l\u00edneas fuertes horizontales, verticales y en \u00e1ngulo recto.<\/p>\n<\/div>\n\n\n\n

\n
\"lavavidrios<\/figure>\n\n\n\n
L\u00edneas gr\u00e1ficas<\/h5>\n\n\n\n

Las l\u00edneas gr\u00e1ficas se pueden despojar.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"hombre<\/figure>\n\n\n\n
Arquitect\u00f3nico<\/h5>\n\n\n\n

Puede provenir de formas estructurales simples. La estructura est\u00e1 representada por la luz, la textura y los detalles arquitect\u00f3nicos.<\/p>\n<\/div>\n\n\n\n

\n
\"hombre<\/figure>\n\n\n\n
Colores de bloque<\/h5>\n\n\n\n

Crea formas audaces y subyacentes. Crea un espacio limpio y claro.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n\n\n\n

3. Fotograf\u00eda de flujo<\/h2>\n\n\n\n

Nuestra fotograf\u00eda de fluidos es muy gr\u00e1fica, presenta formas amplias que evocan movimiento. Utiliza contornos fluidos encontrados en el medio ambiente.<\/p>\n\n\n\n

\"collage<\/figure>\n\n\n\n
\n
\n
\"Vista<\/figure>\n\n\n\n
Flujo artificial<\/h5>\n\n\n\n

L\u00edneas curvas gr\u00e1ficas, elementos sinuosos<\/p>\n<\/div>\n\n\n\n

\n
\"hombre<\/figure>\n\n\n\n
Flujo org\u00e1nico<\/h5>\n\n\n\n

Contiene contornos fluidos encontrados en el entorno<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\n\n\n\n

4. Qu\u00e9 evitar<\/h2>\n\n\n\n

Here’s what to avoid when you use the Software AG brandmark.<\/p>\n\n\n\n

\n
\n
\"Hombre<\/figure>\n\n\n\n

Evita composiciones demasiado posadas y forzadas<\/p>\n<\/div>\n\n\n\n

\n
\"mujer<\/figure>\n\n\n\n

Evita composiciones oscuras y sombr\u00edas<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"centro<\/figure>\n\n\n\n

Avoid crowded images that don’t have a clear focal point<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
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\u00bfPreguntas?<\/h2>\n\n\n\n

No dudes en ponerte en contacto con nosotros si tienes alguna pregunta o si quieres enviarnos tu proyecto de dise\u00f1o para que el equipo de la marca Software AG te d\u00e9 su opini\u00f3n.<\/p>\n\n\n\n

\n
P\u00f3ngase en contacto con nosotros<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Our photography highlights authentic, structured, and flowing images with clear focal points, graphic angles, and natural movement while avoiding posed or crowded scenes.<\/p>","protected":false},"author":9,"featured_media":5415,"parent":1510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1752","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPhotography Guidelines for Software AG Brand Identity | Software AG<\/title>\n<meta name=\"description\" content=\"Explore photography guidelines for Software AG that emphasize authenticity and clarity in composition for effective branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/live-www-sag.pantheonsite.io\/en\/brand-center\/photography\/\" \/>\n<meta property=\"og:locale\" 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