2022/02/08

            トラクター・サプライ社がSoftware AGのインテグレーション・ソリューションと提携

Software AG’s Integration and API Management Allow Tractor’s Customers to Make Purchases Faster through Advanced Mobile Solutions

ドイツ・ダルムシュタット発 - 米国最大の農村生活用品小売業であるトラクター・サプライ社(NASDAQ: TSCO)はこのたび、Software AG (フランクフルトMDAX: SOW)と提携し、同社のデジタル化の著しい進展に伴う顧客需要の管理およびショッピング体験の向上を発表しました。トラクター・サプライ社は、Software AGの統合およびAPIソリューションを使用して、店舗、モバイル、クリック&コレクトの各チャネルで顧客が体験を楽しめるようにします。さらに、Software AGのソリューションは、サプライヤーから顧客までのサプライチェーンを接続することで、オペレーショナルエクセレンス向上を可能にします。

Tractor Supply stores provide a one-stop shop for the community, serving farmers, livestock and pet owners, ranchers, part-time and hobby farmers, gardeners, homeowners and others. Its products remained essential purchases for its customers throughout the pandemic, so finding ways to re-define the customer experience became critical. Tractor Supply was one of the first retailers to implement curbside pickup in response to the pandemic, as well as rolling out new digital channels – online and mobile – to make the customer experience more flexible.

“The nature of our business changed dramatically when the pandemic hit – as it did for every business,” said Rob Mills, Executive Vice President and Chief Technology, Digital and Strategy Officer, Tractor Supply. “What became clear was that in the ‘new normal,’ integration and forming a fluid flow of data between systems would be key to maintaining strong relationships with our customers. It’s not just a question of can we build an app or add more functionality to our website. The biggest change is being able to easily exchange data between our systems in real time, making sure that we can adapt to the changing needs of our customers quickly. Software AG has become part of the end-to-end value chain from sales to replenishment to delivery, which is helping to satisfy our customers, in-store and through digital channels.”

Tractor Supply has more than 46,000 Team Members, over 2,000 stores in 49 states and multiple digital touchpoints with customers. It needed to find solutions to offer customers the convenience of purchasing products they need any time, anywhere and any way they choose. Today, Tractor Supply uses webMethods to integrate systems and information from the supply chain to the customer and has been able to avoid business disruptions.

“Working with Tractor Supply we were able to find ways to better connect customers to the company,” commented Mike Haugen, President of SoftwareAG Americas. Software AG’s Integration and API management offering addresses the diverse priorities of our customer, ranging from integration, API-product-led digital business, B2B ecosystems and microservices-based application modernization.”

In recent months, SoftwareAG achieved leadership recognition from Gartner. To view a complimentary copy of the Magic Quadrant report and to learn more about SoftwareAG strengths and cautions, among other provider offerings visit here.

About Tractor Supply Company
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has been passionate about serving its unique niche, targeting the needs of recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service for the Out Here lifestyle. With more than 45,000 Team Members, the Company’s physical store assets, combined with its digital capabilities, offer customers the convenience of purchasing products they need anytime, anywhere and any way they choose at the everyday low prices they deserve. At December 25, 2021, the Company operated 2,003 Tractor Supply stores in 49 states, a consumer mobile app and an e-commerce website at www.TractorSupply.com.

Tractor Supply Company also owns and operates Petsense, a small-box pet specialty supply retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities, and offering a variety of pet products and services. At December 25, 2021, the Company operated 178 Petsense stores in 23 states. For more information on Petsense, visit www.Petsense.com.

To stay up to date on all things for Life Out Here, follow Tractor Supply on Facebook, Instagram and Twitter.

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