Asia Pacific Japan
Partner Summit 2020

Bangkok, Thailand, February 16 - 18



Dear Partners,

I am thrilled to announce that the Partner Summit 2020 will be held in Bangkok from the 16th to the 18th of February.

After many consecutive years of this successful enablement, networking and reward event for our partners, it is almost beyond imagination to not welcome you in this inspirational location.

There are huge business opportunities in our rapidly growing region; let us gather to learn, engage and discover how to best capitalize on these vast opportunities TOGETHER.

Join us at the 6th APJ Partner Summit in beautiful Bangkok, and get ready for your most successful year partnering with Software AG yet!

Anneliese Schulz
Regional President
Asia Pacific Japan
Software AG


Below you can find a rough overview of sessions and events taking place during the Software AG APJ Partner Summit. Please keep in mind that this agenda is subject to change.

Sunday, February 16

17:00 – 18:00 Welcome Drinks at Longtail Bar, Anantara Riverside Hotel
18:00 – 18:15 Board the Cruise
18:15 – 20:15 Thai Welcome Dinner along the River of Kings
20:15 Return to Anantara Riverside

Monday, February 17

08:30 – 08:50 Registration and Demo Stations
08:50 – 09:00 Opening Moment (It will be stunning !)
09:05 - 09:30 Welcome – Anneliese Schulz, Regional President, Asia Pacific Japan, Software AG
09:30 - 10:00 Partner Strategy 2020
10:00 - 10:45 Keynote – Sven Roeleven, Senior Vice President, Global Presales & Industry Solutions, Software AG
10:45 - 11:15 Coffee Break & Demo Stations
11:15 - 11:45 Microsoft Transformation: Journey and the Relevance of Cloud – Jeyan Jeevaratnam, General Manager, Enterprise Business, Microsoft Asia
11:45 - 12:15 Partner Panel Discussion
12:15 – 13:15 Networking Lunch
13:15 – 13:45 Portfolio Strategy – Jigar Bhansali and Michael Cross, Vice Presidents, Solution Architecture, Asia Pacific Japan, Software AG
13:45 – 14:15 Partner Presentation
14:15 – 14:45 Customer Presentation
14:45 – 15:30 Coffee Break and Demo Stations
15:30 – 16:00 Partner Presentation: Innovations and Opportunities with Cumulocity IoT – Kartik Natarajan, Senior Vice President & Head of IoT, TechMahindra
16:00 – 16:30 Marketing Updates & Partner Marketing – Jessica Schwarze, Senior Marketing Director, Asia Pacific Japan, Software AG
16:30 – 16:45 Closing and Group Photo
16:45 – 18:30 Free Time
18:30 – 21:30 Awards Night and Celebration – ‘Thai Night Market’

Tuesday, February 18

09:30 – 10:15

Hybrid Integration & API
Business Transformation
Internet of Things & Analytics
Ballroom A
Ballroom B
Ballroom C
Moderator TBC
Moderated by Michiel Jorna,
Director, Business Transformation,
Asia Pacific Japan, Software AG

Moderated By Tony Drewitt,
Head of IoT & Analtics, ANZ,
Australia and New Zealand,
Software AG
Session 1
Prospecting and Identifying Opportunities
Prospecting and Identifying Opportunities
Prospecting and Identifying Opportunities
10:15 – 10:45 Coffee Break
10:45 – 11:30
Session 2
Business and Solutions Discovery
Business and Solutions Discovery
Business and Solutions Discovery

11:30 – 12:15
Session 3
Value Propositions
Value Propositions
Value Propositions
12:15 – 13:15 Networking Lunch

13:15 – 14:00
Session 4Demo to WinDemo to WinDemo to Win

14:00 – 14:45
Session 5Cross-sell and UpsellCross-sell and UpsellCross-sell and Upsell
14:45 – 15:30 Certificate Collection, Final Announcements & Closing
15:30 Departures

Register now

(= mandatory fields)


Jeyan Jeevaratnam

Jeyan Jeevaratnam

General Manager, Enterprise Business
Microsoft Asia

As the General Manager of the Enterprise Business for Microsoft Asia, Jeyan Jeevaratnam plays an integral role in growing the enterprise business by driving digital transformation projects with strategic clients across Asia.

His responsibilities include partnering with key stakeholders in Microsoft to drive customer sponsorships, initiating conversations with enterprise prospects, ensuring the Enterprise Leads across the region are landing the company’s priorities in their markets, and providing feedback from the field back to Microsoft’s corporate arm to refine the company’s enterprise business strategy.

During his decade-long tenure with Avanade, Jeevaratnam held several key leadership appointments, including the Chief Operating Officer for North America, Chief Growth Officer & Corporate Vice President for Growth Markets, and the Managing Director & Corporate Vice President for Australia. He also held a series of senior executive positions in other technology multinational corporations, including AT&T and IBM global services, in Europe, Asia, and Australia.

Anneliese Schulz, Territory Account Executive

Anneliese Schulz

Regional President, Asia Pacific Japan,
Software AG

As the Regional President for Software AG APJ, Schulz is responsible for spearheading Software AG’s business operations, expanding the partner ecosystem, and driving growth and revenue across the region. The youngest regional president in Software AG’s history, she brings to her role more than 10 years of sales and management experience in the technology sector across markets.

Since joining Software AG in 2011, Schulz has held senior leadership roles across Europe and Asia Pacific and Japan – including most recently serving as Software AG Asia’s Vice President. Under her leadership, Software AG in Asia consistently grew over 30%, making it one of the most successful regions in the world for the company. Schulz has also been appointed as a member of Project Helix .Helix is a new strategic direction of Software AG to accelerate revenue growth while both achieving higher recurring revenue and maintaining high profitability. As part of this strategy, the product portfolio will be focused on growth segments and Sales and Marketing activities in core markets will be increased. Prior to Software AG, Schulz was involved in sales and marketing in large information technology companies such as SAP, Siemens and Original 1 to name a few.

Sven Roeleven

Sven Roeleven

Senior Vice President, Global Presales & Industry Solutions
Software AG

Sven Roeleven is Senior Vice President for Global Presales & Industry Solutions at Software AG. Sven and his team of industry leaders are developing industry-specific solutions for digital transformation, by co-innovations with customers and partners. Across all industries, Sven is leader of the Communications & Media vertical.

After graduating in Public Administration from Erasmus University Rotterdam, Sven joined Software AG in 2002. He gained extensive hands-on experience covering almost all Software AG’s Digital Business Platform capabilities throughout the course of more than two hundred projects. Sven run Software AG’s consulting services as VP in EMEA and acted as trusted advisor for CxO’s at companies like Royal Philips, ING, Canon, Heineken, Ministries, Sabic and Equinor. In Sven’s current role he is advisor and member of a dozen of Digital Transformation Committee’s.

Jigar Bhansali, Vice President, Solution Architecture, Asia

Jigar Bhansali

Vice President, Solution Architect, Asia
Software AG

Jigar has substantial experience in helping customers with solutions to drive better operational efficiencies using middleware, process analysis and automation, in-memory and streaming analytics solutions. With more than 18 years of IT experience gained in providing business solution predominantly in Banking and Financial Services. Other verticals covered - Manufacturing and Government. Prior to Software AG, worked at Logica (now CGI) in solutions consulting capacity providing business solutions in Banking Space based on Enterprise Applications. Solution areas covered: Payments, Anti Money Laundering, Branch Automation and CRM, Multi-channel Automation.

Michael Cross

Michael Cross

Vice President, Solution Architect, Australia & New Zealand
Software AG

Michael Cross serves as Vice President, Solution Architect for Australia & New Zealand at Software AG. With the APJ team, Michael is responsible for driving co-innovation and digital transformation with key strategic customers and partners in Asia Pacific & Japan. Michael brings to his role more than two decades of experience in ICT to further growing Software AG’s business across the region. He has earlier worked with multinational companies such as CA Technologies, Red Hat and webMethods to name a few.


View the video of last year’s Partner Summit here.


Anatara Riverside Bangkok Resort

257/1-3 Charoennakorn Road, Thonburi

Bangkok, Thailand

Telephone: +66 2 476 0022

How to get to Anatara Riverside Bangkok Resort
Located on the west bank of the Chao Phraya amidst 11 acres of greenery, Anantara Riverside Bangkok Resort offers urban serenity twinned with authentic discoveries. Public taxis are available from pick-up counters from both Bangkok airports. Transfers range from THB500 to THB1,500 each way. Please be advised these prices are subject to additional airport and highway toll charges.


Who should attend the Partner Summit?
In 2020, the focus of the Software AG APJ Partner Summit will be for executives/ sales leaders, and technical managers of your organization. We will include sales training and product training, as well as sessions that will discuss sales strategy, share sales best practices, provide thought leadership, and allow attendees to network.

Is there a registration fee?
Attendance to the APJ Partner Summit is free but is by invitation only and seats are limited, so do register early.

Is air transportation paid for by Software AG?
No. Please make your own air transportation arrangements into Suvarnabhumi Airport or Don Mueang International Airport.

When should I arrive and depart from the event?
There is an informal Welcome Cocktails on Sunday evening, February 16. Attendance is optional. However, all attendees are expected to be on time for the Main Session on Monday, February 17 from 08:30 am to 16:30. In the evening, the much anticipated Awards Night is held from 19:00 to 22:00 where top partners are awarded. Another full day of informative breakouts are held on Tuesday, February 18 from 09:00 to 16:00.

Are hotel accommodations paid for by Software AG?
Yes. Hotel accommodations will be hosted for the event. Partners will each receive a maximum 2 rooms each for 2 night(s) stay hosted. Exceptions may be granted based on availability and partner status, please e-mail: to make your request.

How do I make hotel reservations?
Hotel reservations will be made on your behalf when you complete the registration process. Final hotel confirmations will be sent approximately two weeks prior to the event.

What if I would like to extend my stay at the hotel before or after the Summit?
Please indicate the dates of your early arrival or reservation extension in the comments form in the registration. The special group rate that you will be able to enjoy will be advised to you.

What is the appropriate attire?
Smart casual attire is appropriate for the summit. Feel free to sport your Software AG t-shirt. Remember to bring a sweater in case of cold meeting rooms.

For the awards dinner, smart summer chic attire is acceptable. No shorts or sandals are permitted.

What other information should be noted by partner attendees?
  • This is a by-invitation only event. The invitation is not transferrable.
  • Partners are allowed to nominate additional sales and technical staff to the event. However, all expenses incurred – accommodation, airfare, airport transfers, registration fee, etc., will have to be borne by the relevant partner office.
  • Seats and accommodation to the Summit are limited, and will be allocated on a first-come-first-served basis.
  • Software AG reserves the right to amend the program without prior notice.
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