Asia Pacific Japan
Partner Summit 2020

Bangkok, Thailand, February 16 - 18



Dear Partners,

I am thrilled to announce that the Partner Summit 2020 will be held in Bangkok from the 16th to the 18th of February.

After many consecutive years of this successful enablement, networking and reward event for our partners, it is almost beyond imagination to not welcome you in this inspirational location.

There are huge business opportunities in our rapidly growing region; let us gather to learn, engage and discover how to best capitalize on these vast opportunities TOGETHER.

Join us at the 6th APJ Partner Summit in beautiful Bangkok, and get ready for your most successful year partnering with Software AG yet!

Anneliese Schulz
Regional President
Asia Pacific Japan
Software AG

Register now

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View the video of last year’s Partner Summit here.


Anatara Riverside Bangkok Resort

257/1-3 Charoennakorn Road, Thonburi

Bangkok, Thailand

Telephone: +66 2 476 0022

How to get to Anatara Riverside Bangkok Resort
Located on the west bank of the Chao Phraya amidst 11 acres of greenery, Anantara Riverside Bangkok Resort offers urban serenity twinned with authentic discoveries. Public taxis are available from pick-up counters from both Bangkok airports. Transfers range from THB500 to THB1,500 each way. Please be advised these prices are subject to additional airport and highway toll charges.


Who should attend the Partner Summit?
In 2020, the focus of the Software AG APJ Partner Summit will be for executives/ sales leaders, and technical managers of your organization. We will include sales training and product training, as well as sessions that will discuss sales strategy, share sales best practices, provide thought leadership, and allow attendees to network.

Is there a registration fee?
Attendance to the APJ Partner Summit is free but is by invitation only and seats are limited, so do register early.

Is air transportation paid for by Software AG?
No. Please make your own air transportation arrangements into Suvarnabhumi Airport or Don Mueang International Airport.

When should I arrive and depart from the event?
There is an informal Welcome Cocktails on Sunday evening, February 16. Attendance is optional. However, all attendees are expected to be on time for the Main Session on Monday, February 17 from 08:30 am to 16:30. In the evening, the much anticipated Awards Night is held from 19:00 to 22:00 where top partners are awarded. Another full day of informative breakouts are held on Tuesday, February 18 from 09:00 to 16:00.

Are hotel accommodations paid for by Software AG?
Yes. Hotel accommodations will be hosted for the event. Partners will each receive a maximum 2 rooms each for 2 night(s) stay hosted. Exceptions may be granted based on availability and partner status, please e-mail: to make your request.

How do I make hotel reservations?
Hotel reservations will be made on your behalf when you complete the registration process. Final hotel confirmations will be sent approximately two weeks prior to the event.

What if I would like to extend my stay at the hotel before or after the Summit?
Please indicate the dates of your early arrival or reservation extension in the comments form in the registration. The special group rate that you will be able to enjoy will be advised to you.

What is the appropriate attire?
Smart casual attire is appropriate for the summit. Feel free to sport your Software AG t-shirt. Remember to bring a sweater in case of cold meeting rooms.

For the awards dinner, smart summer chic attire is acceptable. No shorts or sandals are permitted.

What other information should be noted by partner attendees?
  • This is a by-invitation only event. The invitation is not transferrable.
  • Partners are allowed to nominate additional sales and technical staff to the event. However, all expenses incurred – accommodation, airfare, airport transfers, registration fee, etc., will have to be borne by the relevant partner office.
  • Seats and accommodation to the Summit are limited, and will be allocated on a first-come-first-served basis.
  • Software AG reserves the right to amend the program without prior notice.
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