Global Press Releases

Software AG Officially Expands to Indonesia to Better Empower Local Enterprises in their Digital Transformation Journey

JAKARTA, INDONESIA , Thursday, October 11, 2018

Software AG, one of the leading technology companies in the world and the creator of the first digital business platform, today announced the opening of its Indonesia office, in line with strengthening its capabilities to serve customers in a rapidly growing market. With its new base in Jakarta, Software AG can better serve Indonesian enterprises through improving the latter’s access to its Internet of Things (IoT) and digital business platforms.

Software AG’s current roster of Indonesian clients includes top banks such as BTPN and PT Bank Mandiri, as well as telecommunications providers like TELKOM, with the company recently seeing significant traction among state-owned enterprises in Indonesia. According to IDC’s recent research, 79% of organizations in Indonesia are in the midst of their digital transformation journey, with companies experiencing 15 to 17 per cent tangible improvements generated from digital transformation initiatives.

“Indonesia has been a key market for the last decade, and the opening of our Indonesia office marks our strengthened commitment to further help enterprises accelerate their digital transformation journey. We are inclined to improve Indonesian customers’ access to our product and industry expert resources, and we hope our local presence will help drive a positive and measurable impact on Indonesia’s economy,” said Anneliese Schulz, Vice President, Software AG Asia.

Since the start of Anneliese’s leadership three years ago, Software AG Asia has seen double-digit growth, with Indonesia among the key Asian countries driving major transformation projects to success. After the tremendous success , the region had an option to expand its operations. Software AG is bent on replicating Malaysia and Singapore’s phenomenal growth in the Indonesian market through bolstering user enablement and partner enablement, recruiting local employees and strengthening its local presence. Partners will remain to be a critical component in Software AG’s go-to-market strategy in Indonesia as the company seeks to help Indonesian enterprises leverage its products to enhance profitability, productivity, customer loyalty and revenue streams within their respective organizations.

With the launch of its new Indonesia office, Software AG can better build its relationship with existing and potential Indonesian customers, while strengthening its reputation as a strategic partner for digital transformation across the market. The new office will likewise help facilitate improved communication lines and help ease doing business with direct clients and partners in Indonesia.

Software AG will be holding a series of initiatives across Indonesia to help upskill Indonesian talent on IT. The initiative will start with the developer day on the 22nd of November – which aims to educate developers on the latest innovations in business software, in particular Hybrid Integration, Software AG’s key strength.

“We are excited to know that Software AG now has a local presence in Indonesia” says Karim Siregar, CIO of BTPN . “Working with Software AG and webMethods Integration, our bank underwent a total digital transformation, and was named by Software AG as one of the most innovative banks they have worked with . We look forward to continue this journey with Software AG as we leverage on the latest technological advancements to achieve our initiative to become a customer centric bank powered by digital ”

Meanwhile, Sjafril Effendi, President Director of PT Mitra Integrasi Informartika Tbk commented : “ As the earliest partner of Software AG in Indonesia, we have won many important deals for Hybrid Integration and Process Automation across industries, most prominently in banking. With a local presence of Software AG in the country, we expect to see accelerated adoption of Software AG’s Digital Business Platform and IoT among Indonesian companies. Congratulations Software AG and we look forward to an even stronger partnership”

The Indonesia team will be led by Anneliese, with plans of expansion in the near future.

About Software AG
Software AG (Frankfurt TecDAX: SOW) helps companies with their digital transformation. With Software AG’s Digital Business Platform, companies can better interact with their customers and bring them on new ‘digital’ journeys, promote unique value propositions, and create new business opportunities. In the Internet of Things (IoT) market, Software AG enables enterprises to integrate, connect and manage IoT components as well as analyse data and predict future events based on Artificial Intelligence (AI). The Digital Business Platform is built on decades of uncompromising software development, IT experience and technological leadership. Software AG has more than 4,500 employees, is active in 70 countries and had revenues of €879 million in 2017.

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