Photography
We represent structure and flow in our photography through two distinct, but harmonious, approaches.
1. Overview
Our photography is authentic and has a clear focal point. It is shot in the real world and focuses on real people while being highly graphic in composition.
2. Structure photography
Our structured photography contains graphic angles, bold underlying forms, and plenty of clear space.
Graphic shadows
They create strong horizontal, vertical, and right-angled lines.
Graphic lines
The graphic lines can be stripped back.
Architectural
Can come from simple, structural forms. Structure is represented by light, texture, and architectural details.
Block colors
Creates bold underlying shapes. Creates clean, clear space.
3. Flow photography
Our flow photography is highly graphic, featuring sweeping forms that evoke movement. It utilizes fluid contours found in the environment.
Man-made flow
Graphic curved lines, sweeping elements
Organic flow
Contains fluid contours found in the environment
4. What to avoid
Here’s what to avoid when you use the Software AG brandmark.
Avoid overly posed and staged compositions
Avoid dark and gloomy compositions
Avoid crowded images that don’t have a clear focal point