Get ready for the 2025 edition of our Adabas & Natural International User Groups (IUG) Conference, where innovation meets collaboration in the heart of Hamburg, Germany!
This time, we're breaking new ground by bringing you a program focused exclusively around our Adabas & Natural user groups. Picture this: More connections, more insights, and the same high-octane content you've come to expect from the world of Adabas & Natural. Get the scoop on our 2025 product roadmaps, enjoy extended networking time with heaps of practical advice from those that have gone before you and ensure your path to digital success.
New this year, we offer Innovation Labs and free product training. Innovation Labs will give you exclusive hands-on access to future versions before release. Guided by an expert, you can explore new features, test cutting-edge functionality, and share your feedback directly with product development. Free product training sessions will be led by experts and help you master our software, discover best practices, and deepen your knowledge.
An engaging experience
Meet the experts
Innovation Labs
Join us to shape the future with your insights!
Grow your network
- Easy to get to: Hamburg is connected to more than 121 destinations in 40 countries
- Easy to get around with excellent public transport infrastructure and short distances
- Hamburg is an exciting city, offers a rich & diverse culture and great dining & bar options .characterised by the port and trade; the river Elbe is the city’s lifeline.
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Who should attend the International User Groups Conference?Anyone who uses Adabas & Natural or CONNX will find value in the conference. All customers and partners of Software AG products are welcome to attend.
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How is the week structured?
The IUG conference offers value for different covers several product areas and user groups. As you can see in the "agenda" section, the main conference will start with a Welcome Reception for all attendees on the late afternoon of July 8.
Before the Welcome Reception on July 8, we offer two additional pre-conference programs that require separate registration: Product Training and Innvoation Labs.
The conference continues with our main user group track full day on July 9 and in the morning of July 10. We will end the conference with a farewell lunch on July 10.
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How much does the conference cost?The conference attendance is free of charge. If you travel to the event, you're responsible for your transportation, accommodation and other travel costs.
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Are we limited in the number of people who can attend?Yes, we are holding a limited number of seats for the in-person event. So, register early and please be sure all your participants register so we can capture exact numbers.
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Where is the event taking place?The Adabas & Natural IUG Conference 2025 will take place at the east hotel in Hamburg, Germany.
The address of the hotel is as follows:
east Hotel hamburg
Simon-von-Utrecht-Straße 31
20359 Hamburg
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What if I need to change my plans?We're making the event as flexible as possible. If you've reserved a spot at the in-person event but are prevented from traveling, you can simply cancel it. No questions asked. For cancellation or modifications, please send an email to iug@softwareag.com.
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What is the conference dress code?Main conference: business casual. Evening events: casual.
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Do I need a visa to enter Germany?
Whether you need a visa to travel to Germany depends on what country you're from.
Visit the German Immigration Service website for more information regarding your personal requirements for travelling to Germany.
For further detailed information on Germany visas, please visit www.germany-visa.org -
I need an invitation letter for my visa. How can I get one?Please send an email including your passport details to iug@softwareag.com.
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Are sponsorships available?Partners who sponsor the IUG Conference 2025 have the unique opportunity to showcase their solutions and get to know our customers better. Interested in becoming a sponsor? Email iug@softwareag.com for details.
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