1. Overview
Our brandmark is a fixed asset made up of a symbol and wordmark.
2. Software AG logo family
Our collection of logos includes the Primary Logo (Horizontal lock-up), Secondary Logo (Vertical lock-up), and Software AG Symbol.
Primary Logo (horizontal lock-up)
We lead with our primary logo most of our communications, key expressions, and touchpoints across our brand.
Secondary Logo (vertical lock-up)
The secondary logo is best used as an alternative option when space is a concern, i.e., square or vertical compositions.
Software AG Symbol
The Software AG symbol is to be used on a limited basis for special projects.
3. Brandmark guidelines
The Software AG logo, wordmark, and symbol have been carefully designed and constructed to create the best possible viewing experience. Because these elements are the most important distinguishing features of our brand, it is important that they are always applied as intended and in a consistent manner.
These few simple rules will help you use our logo to communicate the Software AG brand most effectively.
The horizontal logo lock-up is our primary brandmark.
We lead with the Primary Logo, using it for all key expressions and 88% of our communication needs. The secondary logo is best used as an alternative option when space is a concern, while the Software AG symbol is used for special use cases. For example, product logos, the Software AG favicon, social media profile images, and some unique promotional branding material.
4. Color variations
Our brandmark comes in four color variations:
1 color versions are for exceptional use where gradient colors are not suitable.
5. Spacing
Our brandmark works best with plenty of space around it. The minimum clear space is based upon the x-height of the colored ‘flow’ in our symbol.
6. Minimum size
The logo should not be used below our minimum sizes. There are different minimum sizes for print and digital.
7. What to avoid
Avoid these mistakes when using our brandmark:
Do not re-color brandmark or use grayscale variation
Do not use the wordmark without the symbol
Do not re-color the symbol
Do not rotate or crop the brandmark
Place color logos on approved background colors: Dark core, Light core, Light gray or White
Make sure that the brandmark stands out from the background
8. Product Icons
Product icons can be found in the Company Library or provided upon request: brand@softwareag.com