Brand Center

Typography

Typography is part of our message. It conveys our personality and is part of how we tell our story.

1. Overview & Downloads

We’ve aligned on one brand typeface, from marketing to product, so we can maintain a clear and consistent digital experience across all major customer touchpoints. This is driven by the typeface Roboto.

Primary font
Roboto

Roboto is used by designers and developers who create all of our brand expressions from web components to email banners.

Secondary font
Segoe UI

Segoe UI is used in all Microsoft Office applications: Outlook, PowerPoint, Word, Excel, and more. 


2. Roboto

Learn more about how to use Roboto:

Roboto
Weight

Roboto Light
Roboto Regular
Roboto Medium
​​​​​​​Roboto Bold

Roboto
Color

Core Dark (#333333) is the default text color. We choose type color carefully and always keep legibility and accessibility in consideration.

Roboto
Scale

We use the “Major third” scale to provide a wide range of sizes to support all expressions of our brand.


3. Typography Non English languages

We use Roboto for all Latin, Greek and Cyrillic scripts.

For all other languages not supported by Roboto, we use Noto typeface family. Noto is a collection of high-quality fonts with multiple weights and widths, supporting global communication in more than 1,000 languages and over 150 writing systems. Please reference the chart below:

LanguageTypeface
JapaneseNoto Sans Japanese    
KoreanNoto Sans Korean
ChineseNoto Sans Chinese
Arábia Saudita   Noto Sans Arabic
IsraelNoto Sans Hebrew

4. Type in Action​​​​​​​

How we effectively use Roboto within our brand expressions: