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Press Release

CeBIT 2014: German Chancellor Merkel and Prime Minister David Cameron visit Software AG

The future belongs to the digital enterprise

Hanover, Germany, 3/10/2014

German Chancellor Angela Merkel visited the Software AG booth this morning accompanied by British Prime Minister David Cameron as part of her traditional CeBIT tour. The IT company is presenting innovative software solutions that help businesses face the challenge of rapidly growing digitization. The Chancellor and Prime Minister were impressed by software products for analyzing huge data volumes (big data). The center of Software AG’s booth focuses on the road to the digital enterprise and the best way to successfully achieve the transformation.

Karl-Heinz Streibich, CEO of Software AG, used a current use case to illustrate how the massive data volumes produced by ships, port facilities and logistics companies, for example, can be intelligently analyzed within a few seconds—in real time—to optimize the entire value chain. A number of factors are optimized long-term in the process, such as fuel consumption, CO2 emissions, delivery times and warehouse capacity—and resources conserved. This is how “Big Data” is transformed into “Smart Big Data.”

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About Software AG
Software AG (Frankfurt TecDAX: SOW) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a "leader" in fourteen market categories, fueled by core product families Adabas-Natural, ARIS, Alfabet, Apama, Terracotta and webMethods. Software AG has more than 5,200 employees in 70 countries and had revenues of around €973 million (IFRS, unaudited) in 2013.

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Software AG
Barbara Koegler
Senior Vice President Corporate Communications
Uhlandstrasse 12
64297 Darmstadt
Tel: +49 6151 92-1574
Software AG
Bärbel Strothmann-Schmitt
Senior Manager, Public Relations
Uhlandstrasse 12
64297 Darmstadt
Tel: +49 6151 92-1502
Mobile: +49-176-1592-1649