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SAG QB3 2013, englisch

3 SIGNIFICANT EVENTS DURING THE REPORTING PERIOD 05 FINANCIAL PERFORMANCE 07 FINANCIAL POSITION 16 EMPLOYEES 18 OPPORTUNITIES AND RISKS 18 EVENTS AFTER THE BALANCE SHEET DATE 18 OUTLOOK 19 05 INTERIM MANAGEMENT REPORT 20 INTERIM FINANCIAL STATEMENTS 28 NOTES TO THE INTERIM FINANCIAL STATEMENTS 44 SERVICE GENERAL TRENDS IN THE IT INDUSTRY 3 large data. This technology enables direct access to data stored in the main memory (cache). That accelerates data access by up to 1000 times faster than with traditional databases. Organizations using this technology therefore gain a clear competitive advantage. Due to the global proliferation of these megatrends and increasingly shorter innovation cycles, software companies currently face the challenges of overhauling their business models, working more closely with other vendors and adapting to the quickly changing needs of customers. The industry’s transition also offers major opportunities for ­innovative companies to position themselves in the market. Software AG recognized the changed requirements early, incorporated them into the development of its product portfolio and is gearing its activities strongly toward the new technology megatrends that are revolutionizing the IT industry. TO THIS END, SOFTWARE AG IS: • Strengthening its presence in specific markets, such as North America. • Investing in research and development of new products that will improve its competitive position. • Expanding its product offering through targeted tech- nology acquisitions. • Focusing on the big data market in order to generate significant additional growth stimulus. • Developing solutions that help customers adapt to ­external changes faster, more flexibly and more efficiently. The software sector is currently in a long-term period of upheaval, influenced by the convergence of four mega- trends in this industry: Cloud, mobile, social collaboration and big data. Companies are increasingly outsourcing data and applica- tions to external providers and paying for IT resources based on usage (Software as a Service). Moreover, cloud com- puting services (the shift of data and applications to the Internet) offer major savings potential, because organiza- tions no longer need to maintain the cost-intensive com- puting capacities that were necessary in the past. All the while, the growing popularity of smart phones and tablet PCs is placing new demands on developers of mobile solutions. The trend of social collaboration is also impacting the soft- ware industry. As in private social networks, the intensified use of social networks for interactive collaboration at a professional level is enabling greater accessibility of infor- mation, which facilitates the utilization of existing knowl- edge and efficient processes. Big data is another current IT trend. Big data refers to the processing and analysis of the growing amounts of data constantly being produced by companies, websites, social networks, etc. Conventional methods and tools can no longer handle these vast volumes efficiently. But new in-memory technology alleviates this with efficient management of