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Reston, VA, 10/12/2016
Software AG (Frankfurt TecDAX: SOW) today announced the appointment of Jennifer Smith as Chief Marketing Officer. Smith will report directly to Software AG’s Chief Customer Officer, Eric Duffaut, and will lead the company’s corporate, field, partner and digital marketing activities and strategies.
Eric Duffaut noted: “Jennifer brings extraordinary marketing leadership and demand generation experience to Software AG. She is well recognized for developing strategies that have accelerated growth and her industry knowledge will help us elevate the Software AG brand, stimulate increased demand for our Digital Business Platform, and drive revenue growth across our entire product portfolio.”
Before joining Software AG, Smith most recently served as Chief Marketing Officer at Globoforce and, prior to that, at Avid Technology where she re-established the market leadership position, including the growth of their platform adoption and the launch of their digital presence. Previously, Smith was Senior Vice President and Chief Marketing Officer for Progress Software, where she led a rebranding initiative that significantly increased recognition and awareness for the company. She also worked for PeopleSoft and Microsoft in Europe.
Jennifer Smith said: “I am thrilled to be joining the Software AG team during this incredibly exciting time in its evolution. The company is extremely well poised for its next decade of growth bringing superior innovation to companies to allow them to win in this digital era. Software AG’s strong brand portfolio, market-leading software, robust financial position and customer centricity create a compelling platform for driving the future of digital transformation.”
About Software AG
The digital transformation is changing enterprise IT landscapes from inflexible application silos to modern software platform-driven IT architectures which deliver the openness, speed and agility needed to enable the digital real-time enterprise.
Software AG offers the first end-to-end Digital Business Platform, based on open standards, with integration, process management, in-memory data, adaptive application development, real-time analytics and enterprise architecture management as core building blocks. The modular platform allows users to develop the next generation of application systems to build their digital future, today.
With over 45 years of customer-centric innovation, Software AG is ranked as a leader in many innovative and digital technology categories. Software AG has more than 4,300 employees, is active in 70 countries and had revenues of €873 million in 2015.
Learn more at www.softwareag.com
Software AG, 11700 Plaza America Drive, Reston, VA, 20190
Detailed press information about Software AG including a picture and multimedia database are available under: www.softwareag.com/press
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Senior Manager Corporate Communications
Tel: +49 (0) 6151 92-1502
Head of Global Corporate Communications
Tel: +49(0) 6151 92 2070
11700 Plaza America Drive, Suite 700
Reston, Virginia 20190
Tel: +1 978-289-3185
Tel: +1 781 761 4500