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Adopting a Process-Driven Approach to Master Data Management

Improving the accuracy and consistency of data is a major focus for large organizations. Often the data necessary to operate a business process are incomplete or data from multiple sources are in conflict. Improving data quality will support the execution of business processes and will improve the business results. Master Data Management (MDM) provides the solution to this problem, but MDM projects driven by IT alone can face severe hurdles. How can IT get the business involved in MDM? How can master data improvements turn a process into a competitive advantage?

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