Our color palette thrives on the combination of our two main primary colors, Pulse (purple) and Sense (green). Using these colors together with our secondary and tertiary colors showcases our brand in highly expressive ways. We like to think it’s elegantly edgy. Get to know our use cases, color values and percentages as well as color combinations.
1. Overview & Downloads
Our updated color palette is divided into primary, secondary, and tertiary colors.
2. Color palette
Our color palette helps us to stand out.
Primary colors
Main brand colors used primarily as background and text colors.
White
#FFFFFF
RGB: 255 – 255 – 255
CMYK: 0 – 0 – 0 – 0
Core Dark 120
#011F3D
RGB: 1 – 31 – 61
CMYK: 100 – 90 – 13 – 68
Pantone: 289
Core Dark 950
#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0
Secondary colors
Functional accent colors used to highlight key information, i.e., backgrounds, icons, CTAs, and information visualizations.
Bright Pulse 600
#8E3CF7
RGB: 142 – 60 – 247
CMYK: 63 – 76 – 0 – 0
Pantone: 2665
Deep Pulse 270
#3B2C5E
RGB: 59 – 44 – 94
CMYK: 85 – 86 – 3 – 14
Pantone: 2112
Bright Sense 500
#3CC1B7
RGB: 60 – 193 – 183
CMYK: 81 – 0 – 39 – 0
Pantone: 326
Bright Sense 300
#058192
RGB: 5 – 129- 146
CMYK: 86 – 35 – 36 – 4
Pantone: 3145
Deep Sense 200
#1C5569
RGB: 28 – 85 – 105
CMYK: 89 – 22 – 34 – 65
Pantone: 2182
Tertiary
Accent colors, used sparingly. i.e., icons, CTAs, and information visualizations.
Bright Life 540
#D9EC27
RGB: 217 – 236 – 39
CMYK: 25 – 0 – 98 – 0
Pantone: 389
Core Light 930
#F2F2EA
RGB: 242 – 242 – 234
CMYK: 2 – 2 – 10 – 0
Pantone: 9043
Background colors
Accent colors, used sparingly. i.e., icons, CTAs, and information visualizations.
Core Dark 950
#F0F2F4
RGB: 240 – 242 – 244
CMYK: 4 – 2 – 2 – 0
Core Dark 220
#193857
RGB: 25 – 56 – 87
CMYK: 96 – 78 – 41 – 33
3. Gradients
Use cases include information visualization like information graphics, charts, diagrams and flow-graphics.
Sense gradient
Pulse gradient
Life gradient
Core light gradient
Core dark gradient
4. Color values and percentages
Web & Print
| HEX | RGB | CMYK | PMS | |
|---|---|---|---|---|
| Core Dark 120 | #011F3D | 1 – 31 – 61 | 100 – 90 – 13 – 68 | 289 |
| Core Light 930 | #F2F2EA | 242 – 242 – 234 | 2 – 2 – 10 – 0 | 043 |
| Core Dark 950 | #FDF2F4 | 240 – 242 – 244 | 4 – 2 – 2 – 0 | – |
| Bright Pulse 600 | #8E3CF7 | 142 – 60 – 247 | 63 – 76 – 0 – 0 | 2665 |
| Deep Pulse 270 | #3B2C5E | 59 – 44 – 94 | 85 – 86 – 3 – 14 | 2112 |
| Bright Sense 500 | #3CC1B7 | 60 – 193 – 183 | 81 – 0 – 39 – 0 | 326 |
| Bright Sense 300 | #058192 | 5 – 129 – 146 | 86 – 35 – 36 – 4 | 3145 |
| Deep Sense 200 | #1C5569 | 28 – 85 – 105 | 89 – 22 – 34 – 65 | 2182 |
| Bright Life 540 | #D9EC27 | 17 – 236 – 39 | 25 – 0 – 98 – 0 | 389 |
5. Color combinations
Featured below are visual examples of three color combinations we use in our brand. These examples include marketing collateral like White papers and guides, plus infogrpahic and graph design.
Pulse color palette
Sense color palette
Pulse-Sense Combo color palette
