David Negri is an accomplished enterprise technology leader and sales executive based in Melbourne, Australia. With decades of experience steering business development and market strategy across the tech sector, David currently serves as the Regional Sales Director for Asia Pacific and Japan (APJ) at Software AG.
Strategic Technology Leadership
Throughout his tenure at Software AG, David has held pivotal leadership positions, including Sales Director and Enterprise Solutions Director. In these roles, he has been instrumental in architecting high-impact market strategies and fostering robust, long-term relationships with premier enterprise accounts. His leadership style blends technical acumen with client-centric strategy, helping organizations navigate complex digital transformations.
Diverse Industry Expertise
David’s deep understanding of the Australian tech ecosystem is built on a versatile professional history that spans national sales management, digital infrastructure, and local enterprise operations:
Strategic Sales Roles: Drove revenue growth and business development in senior positions at prominent IT firms including Senetas Corporation, Compuware, and Computer Associates.
Entrepreneurial Foundations: Developed strong commercial and operational expertise early in his career as the Managing Director of Hampering Around, an oneline gift company, the Clarendon Authorised Newsagency and as an active board director for the Victorian Authorised Newsagents Association (VANA).
David combines entrepreneurial grit with enterprise-level precision, he remains a trusted leader in accelerating commercial growth and technology adoption across the APJ region.