Why Banking-as-a-Service could change the game for midmarket banks 

Have you ever wondered how non-banking companies like Apple and Intuit QuickBooks offer banking products like credit cards and checking accounts? The answer lies in something called Banking as a Service (BaaS). BaaS allows banks to offer their existing products as APIs to retail partners, who can then offer these products to their customers. The BaaS market is growing rapidly and is expected to reach $75 billion by 2030. This is good news for both brands and banks, especially small to medium-sized banks who can gain access to new customers without spending a lot of time and money finding them.

However, building APIs is not enough. Banks also need to manage them effectively with an API management platform to ensure they are secure, functioning properly, and shared with developers. This is where midmarket banks can turn into real players in the BaaS economy. Investing in an API management platform like the one offered by Software AG can provide a significant return on investment. So if you haven't already built Banking as a Service APIs, now is a great time to look into it.