Telematics for a greener world with Cumulocity IoT


                Meet our customer hero

TRAILAR is an award-winning startup founded in 2018 by two DHL employees as part of the company’s “Startup Lab.” With never-been-done-before technology, TRAILAR takes fuel savings to a whole new level by utilizing cutting-edge solar technology. The systems are used to generate solar energy to provide clean energy to the vehicle’s onboard electrical equipment, such as tail lift and lights. With the heavy goods vehicles still years away from being able to go fully electric, TRAILAR is catching the market’s eye. Operating as an independent DPDHL subsidiary, TRAILAR is enhancing its niche even further. From its headquarters in Manchester, the company is focusing on international logistics and public services. The call to action: Innovate Today Save Tomorrow.


  • Find an all-in-one IoT platform: IoT device management, data collection, calculation of fuel savings and data visualization
  • Capture everything in real time
  • Prove cost/usability benefit for customers
  • Execute immediately without long lead times


  • Measurable evidence of TRAILAR’s value proposition
  • Big data in the cloud
  • Real-time dashboarding of actual fuel savings
  • Rollout within six months
  • Ability to include telematics 
  • Device onboarding, management and monitoring

                    “With Cumulocity IoT we make our value proposition of greener logistics tangible and easy to understand for our customers.”

 – Head of Product | TRAILAR

                Innovate your fleet with solar energy in the TRAILAR way 

Today the megatrends of digitalization, individualization and decarbonization are the key drivers of industrial change in our times. And DHL’s next-gen subsidiary TRAILAR sits at the intersection of all three. The company has an innovative solution that helps commercial vehicles save fuel and reduce carbon-dioxide emissions (those vehicles account for almost 38 percent of emissions from transportation in Europe). The TRAILAR system sends energy generated from ultra-thin, flexible solar mats mounted on the roof of commercial vehicles into the vehicle battery. That energy can power the vehicle’s onboard electrical equipment, from the tail lift, lights to air conditioning. But the potential of this solution doesn’t stop with fuel savings.

With telematics, a whole host of new services and solutions can be offered, powered by the insights driven out of the data generated in the process. And eager to be as efficient as their solution, TRAILAR needed a partner to enable just this. A joint proof of concept using Software AG’s IoT and streaming analytics technology won the day. Though the competition could all offer tools for capturing fuel savings in real time, Cumulocity IoT’s potential to start quickly and scale quicker coupled with an “out of the box” simplicity was truly differentiating. TRAILAR was ready for operation in less than six months. The implementation on the customer side did not take longer than a few hours, and with Software AG’s IoT competence center, the experts helped to determine their entire GTM. They were in!

Simplicity and transparency

A critical outcome for TRAILAR needed to be transparency. Key to its positioning was the company’s promise to bring data on fuel efficiency into focus and display it on simple, versatile dashboards for customers to see. With real-time streaming analytics, TRAILAR can stream the fuel consumption analytics and integrate and present them simply and clearly to the end customer. The TRAILAR vision was clearly in the best of hands. And this was strongly confirmed when analysts positioned Software AG’s platform as “Visionary” in the Gartner Magic Quadrant for Industrial Internet of Things.

Every“thing” in one

Behind the scenes at TRAILAR, Cumulocity IoT now collects the telematics data of the installed solar mats in the cloud and visualizes them in a dashboard. On the basis of this raw data, the IoT platform also calculates the fuel savings—ranging from between 2.5 and 7.5 percent per vehicle—and in turn the respective carbon emissions saved per year. The platform can also be used to organize device management across the entire fleet and to integrate additional applications. In short, TRAILAR’s new IoT platform does everything in one: device application, IoT device management, data visualization, raw data analysis and visualization of data.

And it does all this with no integration headaches because it’s designed to work independently and openly with pretty much anything.

A show of collaboration

So far, the technology has been well received. The British trade association Freight Transport Association (FTA) named it the most innovative product in 2018. And in 2019 visitors to the “Logistics Congress” in Germany provided great feedback on the joint appearance of Software AG and TRAILAR. And they deserve it. Together, the two have made the dream of a greener world powered by data and insights for efficient fleet management a reality. And it’s virtually unrivalled in the world. With new use cases being tested—ranging from big data analytics to reports on how speed or braking behavior effects fuel efficiency stats—TRAILAR could easily start to naturally outgrow its existing niche. After all, in protecting a finite world, the potential for IoT-driven smart energy and logistics is infinite. 

                    Meet the product behind the hero

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